Walking down a familiar trail, the wind begins to bluster as a strange animal appears on the path before you...

Though the wind is now howling, you hear its small voice like a whisper in your ear.

"An ageless shopkeep, a stolen token, and a den of thieves. The scent is on you. Tell me, WHERE?"

Tell it everything you know regarding the Guild (and all other encounters).
You don't trust this creature. Convince it you know nothing.